Hendaye en rose is a Pink October sports and solidarity program in Hendaye, featuring a 5 km walk and a 6 km run. It takes place during October, the breast-cancer awareness month. Hendaye Commerce and local shopkeepers organize the town’s campaign, allowing participation on foot rather than solely offering support from afar.
The program also includes conferences, longe cote, and Nordic walking, extending beyond a single start line. Hendaye Commerce and Cherie FM have supported the breast-cancer campaign for several years, involving local associations, residents, and businesses. Funds raised are donated to research, providing the event with a clear purpose beyond the run and walk.