The Fleet Feet New Year's Day Dash Presented by Incredible Bank 2027

The Fleet Feet New Year's Day Dash, presented by Incredible Bank, is a New Year's Day road event in Middleton, Wisconsin, held at 2616 N Pleasant View Rd. Participants can select a 5-mile race or a 2-mile run/walk for those seeking a shorter distance. Entry for these events is $20, maintaining simplicity and accessibility for a holiday-morning start. This marks the 22nd annual running, giving it a history beyond a typical resolution event. The day is structured around the finish as much as the race itself, featuring a post-race gathering, awards, giveaways, and a complimentary drink voucher. The participants are expected to be a blend of runners aiming for a fast 5 miles, walkers beginning the year outdoors, and local residents using the event as a reason to convene after the holidays.