Firmenlauf Braunschweig

The Firmenlauf Braunschweig begins and ends at the trade fair grounds, hosting thousands of employees for a short company team run. The route, just under 5 kilometers, accommodates both walkers and runners. The focus is on health, company spirit, and social interaction, not on achieving fast times. This street and team run is organized by Die Sportmacher GmbH, with timing provided by Davengo and public transport accessible for attendees. The course winds through the Bürgerpark before heading back to the fair grounds, featuring musical acts along the route. Companies participate by fielding large teams, wearing matching shirts, and donning creative costumes; past examples include batteries, phone booths, and company mascots. The event, held annually since 2009, promotes itself as a unique networking opportunity, bringing together managing directors, gatekeepers, office staff, and individuals from various departments in a casual, running-attire setting rather than a formal work environment.