Run Alton Towers takes place over a weekend within Alton Towers Resort, the UK's largest theme park, with both the start and finish located inside the park grounds. The event offers a 5k, 10k, half marathon, and a 2k children's race, allowing adults, children, beginners, and experienced runners to select a suitable distance. The races are chip-timed, with a family-oriented approach: entry provides theme park access, a themed medal, complimentary race photos, and post-race treats.
The course follows well-marked, smooth paths throughout the resort, featuring kilometre markers, mile markers, and marshals along the way. RunThrough is the organizer, and the race village serves as a meeting point for participants before and after their run. A significant attraction is the opportunity to access the theme park rides after finishing the race without requiring an additional park ticket. The event also partners with Birmingham Children's Hospital charity for places, with fundraising goals for certain entries.