Bikes & Beers Hershey is part of a cycling series built around brewery rides: riders meet at a local brewery, ride a marked route, and finish with craft beer as part of the event. The wider Bikes & Beers series runs in 20 states and has drawn more than 135,000 cyclists across its events.
The format is social rather than elite-only, with the beer stop and post-ride gathering built into the day. Each event supports a local charity tied to improving cycling in the host city, so the Hershey stop fits the series’ larger goal of backing better local riding conditions one city at a time.