The Brigantine Ugly Sweater Run & Family Frolic is a run-or-walk event on Brigantine, New Jersey, held on Small Business Saturday. Green Whales, Inc. organizes it, and this is its third annual edition. The event is family-friendly, with participants choosing their own pace instead of treating the day as a runners-only event.
The course starts and finishes at The Brigantine Community Center on the island. Afterward, participants and volunteers head to The Cove Bar & Grill for hot cocoa, coffee, desserts, and ugly sweater contests. The sweaters are the main tradition of the day, with contests open to participants and volunteers alike.