PLAYTRI - IRONMAN 70.3 WISCONSIN 2026

PLAYTRI - IRONMAN 70.3 Wisconsin is the bike-service and rental operation supporting the IRONMAN 70.3 race in Madison, Wisconsin, located at 1 John Nolen Drive. PLAYTRI serves as the official triathlon store for IRONMAN, providing in-house mechanics and triathletes to the event area before and during race day. This functions as a practical race-week service hub. Athletes can rent tri bikes or road bikes, schedule a bike build, select a build-and-pack package, arrange for a race-ready tune-up, or purchase a damage waiver for rentals. Pricing ranges from cost-effective waivers to high-end tri bike rentals, primarily catering to out-of-town competitors, those preferring not to travel with a bike, and individuals needing mechanical assistance before the Wisconsin 70.3 course.