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The IWP Ride Against Suicide is a 4-day bicycle tour climbing over 10,000 feet, supported and escorted by first responders. This event raises awareness for Veteran and First Responder suicide among current and former Military, First Responders, Frontline Healthcare Workers, and their immediate families. It aims to "normalize the conversation and reduce the stigma surrounding mental health," and to "honor and remember those we have lost to suicide," standing with families whose lives are forever changed. The tour culminates at a "Concert for a Cause event."