The Denver Century Ride begins and concludes at The Shops at Northfield, directing cyclists into Metro Denver rather than rural areas. Held annually in September, it features 25-, 50-, 85-, and 100-mile options, accommodating choices from a shorter urban ride to a full imperial century. The event is presented as Colorado's sole urban cycling tour for all skill levels, with routes designed to showcase the integration of city streets, trails, parks, and bike lanes for both daily use and significant weekend events.
The route crosses Denver's neighborhoods and cycling infrastructure, passing notable sites such as Union Station, Coors Field, and Mile High stadium. It draws a diverse group of participants, including casual riders, commuters, club cyclists, and those aiming to complete a century distance. The ride benefits Bicycle Colorado, a statewide advocacy organization active at the capitol since 1992, instrumental in passing legislation like the 3 Feet To Pass Law, the Safety Stop Law, and distracted-driving regulations. Following the ride, participants gather at Northfield for a street festival offering food, beverages, and a lifestyle expo.