The ASICS Noosa Breakfast Fun Run is a 5 km run on Noosa Main Beach, held during the Noosa Triathlon & Multisport Festival. It begins near the Noosa Heads Surf Club and is open to all ages; children 12 and under must be accompanied by a registered adult. The atmosphere is more like a casual beach run than a competitive event, and participants are encouraged to wear pink to support the McGrath Foundation.
The course follows Park Road through the National Park, returns along the boardwalk to Noosa Main Beach, proceeds towards the river mouth, and concludes with a run on the sand back to the Surf Club. Families, school groups, casual runners, walkers, and costumed teams participate. There are random prize draws, as well as awards for the largest school team, most creative team, and best-dressed male participant. The event's character is shaped by its beach location and the surrounding sporting week.